Google Consent Mode

The installation script sets denied defaults for optional Google consent signals and updates them when a visitor saves a choice.

Visitor choiceOptional rejected

analytics_storagedenied

ad_storagedenied

Illustration of a rejected choice; test your own GTM container before publishing.

In practice

Signals follow categories

Analytics choices update analytics_storage. Marketing choices update ad_storage, ad_user_data and ad_personalization.

GTM still needs its own checks

Consent Mode communicates a choice to Google tags. In Google Tag Manager, make sure each tag's consent settings and triggers match the category you intend to allow.

Check before going live

Use a fresh browser session to inspect the default and updated signals. Do not assume every third-party tag obeys Google Consent Mode.

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